Official WhatsApp Business Platform

Grow your business
on WhatsApp

Broadcast, automate, engage and sell — everything from one console, powered by the official WhatsApp Business API. Every message costed at Meta’s own rate, so you always know what you paid for.

Official API · No card · GST invoices · Your data stays on our servers

Campaign · Diwali offercompleted
Audience2,480100%
Accepted by Meta2,46599%
Delivered2,40897%
Read2,08884%
Service window22h left

Free-form replies are open. After 24 hours, only an approved template.

What Meta charged1,946.05
Why this is hard

WhatsApp punishes getting it wrong

Numbers get restricted

Send to people who never asked and Meta lowers your quality rating. A low rating caps how many you can reach the next day — the punishment lands exactly when you need the reach.

Replies fall between people

Two colleagues on one WhatsApp number, no idea who answered what. Customers get replied to twice, or not at all, and nobody can tell which.

The bill can't be checked

Most platforms sell message bundles. You cannot see what Meta actually charged, which messages were free, or whether you are paying for replies that cost nothing.

What you get

One console for the whole thing

Nothing falls between people

A shared inbox your whole team works from. Assign a conversation, see who is carrying what, and drop in saved replies with the customer's name already filled in.

  • Shared team inbox
  • Assign and reassign
  • Saved replies
Inbox
AllMineUnassigned
Priya SharmaRavi2m
Do you deliver to Andheri?2
Karan MehtaYou18m
Thanks, that worked!
Anita Rao1h
What time do you open?
Vikram S.Ravi3h
Order #4821 update please
PSPriya SharmaRavi · 3
Do you deliver to Andheri?
Yes Priya, we deliver across Mumbai. Same day before 6pm.
Perfect, I’ll order today.
22H LEFT
Type a reply…
Send

Send to the right list, at the right pace

Campaigns on approved templates, throttled to your number's daily tier so Meta never hard-fails the tail. Schedule ahead; it sends without anybody watching.

  • Tier-aware throttling
  • Scheduled sends
  • Live delivery receipts
Campaigns
Diwali offer — Mumbai listrunning
Accepted by Meta99%
Delivered97%
Read84%
Failed1%
Throughput
18/sec~4 min left

Follow up without doing it by hand

Draw a flow: send, wait, branch on what they reply, tag them, hand the thread to a colleague, or call your own system. It refuses to run if a step could not send.

  • Waits and branches
  • Hand over to a person
  • Webhooks to your systems
Flows
When it starts
If they say: demo
Send a message
Hi {{name}}, thanks…
Wait
2 days
Ask and branch
yes, interested
Hand to a person
Whoever has least on

Know what it cost

Every message priced at the rate in force the day it went out, split by category, with free service-window replies counted separately.

  • Priced at the day’s rate
  • Split by category
  • Per campaign and per month
Reports
What Meta charged
₹1,946.15
6,213 chargeable · 2,208 free inside the window
Marketing1,842₹1,445.23
Utility4,371₹500.92
Service2,208Free
12 messages went to a country with no rate on file, so they are not in this total.
How a message travels

Every message accounted for, at every step

  1. 01

    It joins the queue

    The campaign freezes its audience the moment it starts, so somebody tagged mid-send does not silently join a campaign that has already reported its size.

  2. 02

    Meta accepts it

    Sent at a pace your number’s daily tier allows. Send faster than the tier and Meta refuses the tail — so the console throttles rather than letting you find out afterwards.

  3. 03

    It reaches the handset

    Delivery is a separate receipt from acceptance. A message Meta took can still fail to arrive, and the two are counted separately because they mean different things.

  4. 04

    They open it

    And if they reply, the 24-hour service window opens: for the next day you can answer in your own words, and those replies cost nothing.

The difference

A bill you can actually check

Meta charges per message, by category, and charges nothing for a reply you send inside the 24-hour window after a customer writes to you.

Clevar shows you both. Chargeable and free, split by category, each message priced at the rate in force on the day it was sent — so last month’s report still says what last month cost, even after a price change.

Platforms that sell you a bundle of messages cannot show you this, because the number they would have to show is the margin.

Meta’s published India rates
Marketingoffers, campaigns₹0.7846
Utilityorder updates, alerts₹0.1146
Authenticationone-time codes₹0.1250
Service repliesinside the 24-hour windowFree

Passed through at cost. We charge a flat platform fee on top, and never a margin on messages.

How we differ

Three things most platforms can’t offer

Your data stays put

Everything runs on our servers in one place. Partners point a domain at us; no database, no export, no copy of your customers sitting on a platform you don't control.

White-label that means it

An agency's clients see the agency's name on the agency's own domain — not a badge in a corner. Their staff never learn we exist.

Prepaid, not contracted

Pay for the months you want. Nothing auto-renews, there is nothing to cancel, and every rupee is invoiced with GST.

Before you ask

The questions everybody has

Is this official, or a workaround?+

Official. Clevar runs on Meta's WhatsApp Business Platform — the same Cloud API that Meta licenses to every legitimate provider. Your templates go to Meta for approval and your number keeps its own quality rating.

How long does it take to set up?+

A trial account takes a minute. Connecting your WhatsApp number involves Meta's verification of your business, which is the slow part and the same wherever you go — we do it with you rather than sending you a help article.

What does it cost?+

Meta's message charges at cost, itemised, plus a flat monthly platform fee for the console. The fee depends on how many numbers and people you need, which is what the demo is for.

I already use another platform. Can I move?+

Yes. A WhatsApp number can be migrated between providers, and your templates are re-submitted to Meta on the way. Contacts import from a CSV. Tell us what you are on and we will tell you honestly how much work it is.

What happens to my data if I leave?+

You export it and we delete it. Contacts, conversations and campaign records are yours; the privacy policy sets out the retention schedule, and opt-outs are the one thing we keep permanently so nobody you excluded gets contacted again.

Getting started

Try it before you decide anything

7 days
free trial, no card
1 min
to a working console
Prepaid
nothing auto-renews
GST
invoiced in INR

Start the trial and look around the console today — the inbox, campaigns, flows and reports are all there. We connect your WhatsApp number with you, because Meta’s business verification needs a human on both sides.

For agencies

Sell WhatsApp to your clients under your own name

Your brand, your domain, your pricing, your relationship. We never contact your clients, and they never learn we exist.

How the partner programme works →

Start today, or ask us anything first

Sign up and you are in the console in a minute. Book a demo and we reply the same working day.

Already have an account? Sign in.